PROGRAMMATIC DISPLAY

Reach your target audience across the web & mobile … where they are and however they want to engage.

Why Programmatic Display Advertising?

  • EFFECTIVE: 92% of programmatic retargeting performs the same as, or better, than search
  • CONVERSION: 70% of users who are site-retargeted are more likely to convert
  • MOBILE: 64% of average smartphone conversion rates are up compared to desktop

5 POWERFUL WAYS TO REACH YOUR CUSTOMER.

Hyperlocal marketing is the process of targeting prospective customers in a highly specific, geographically restricted area, sometimes just a few blocks or streets, often with the intention of targeting people conducting “near me” searches on their mobile device.

Search retargeting is when you serve display ads to users as they browse the web, based on their keyword search behavior. Campaigns are set up with keywords that you choose and that are relevant to your business or products.

Addressable geofencing considers property (as a whole) using public data such as property tax records. It’s even more precise than IP address targeting, yielding a 90% success rate, and targets all devices across single and multi-family residences.

Website retargeting is a form of online advertising that businesses use to recapture potential customers who did not take a predefined action, which marketers commonly refer to as a “conversion,” during their visit to a website. Retargeted ads can be placed far and wide on the internet.

Using technology that allows marketers to create a virtual radius around a real world area and then send messages to people’s mobile devices when they enter it. So long as you have permission, geo-fencing is an effective way to market to people who are in the right context to convert.

HOW DOES THIS WORK?

TARGETING IS THE KEY TO EFFECTIVE REACH

Radius-Level Targeting

Competitive Conquesting
Neighborhood, City, or State
Address-Level Targeting

Geo-Fencing

… a term used to describe PRECISELY TARGETING CUSTOMERS AT A SPECIFIC LOCATION. This could be zip code, street or down to an address.

Roughly 90% of people keep their location services turned on.

PLACING YOUR AD IN FRONT OF YOUR TARGET CUSTOMER

Checking the Weather
Watching their Sports Teams
Playing a Game
Reading the News

MEASURING PERFORMANCE FOR ADAPTABILITY

Conversion Zones

A virtual boundary around your location(s) allowing you to track the last mile – onsite conversion of those that have seen your ad and walked through your door for services.

Unlike other advertising, you can track your customer from impression to store visit.

We work WITH YOU.

The key to success to customized plans that deliver for YOUR business.