Reach your target audience across the web & mobile … where they are and however they want to engage with programmatic display ads.
Why Programmatic Display Advertising?
- EFFECTIVE: 92% of programmatic retargeting performs the same as, or better, than search
- CONVERSION: 70% of users who are site-retargeted are more likely to convert
- MOBILE: 64% of average smartphone conversion rates are up compared to desktop
5 POWERFUL WAYS TO REACH YOUR CUSTOMER.
PROGRAMMATIC DISPLAY: HYPERLOCAL MARKETING
Hyperlocal marketing is the process of targeting prospective customers in a highly specific, geographically restricted area, sometimes just a few blocks or streets, often with the intention of targeting people conducting “near me” searches on their mobile device.
PROGRAMMATIC DISPLAY: SEARCH RETARGETING
Search retargeting is when you serve display ads to users as they browse the web, based on their keyword search behavior. Campaigns are set up with keywords that you choose and that are relevant to your business or products.
PROGRAMMATIC DISPLAY: ADDRESSABLE GEOFENCING
Addressable geofencing considers property (as a whole) using public data such as property tax records. It’s even more precise than IP address targeting, yielding a 90% success rate, and targets all devices across single and multi-family residences.
PROGRAMMATIC DISPLAY: SITE RETARGETING
Website retargeting is a form of online advertising that businesses use to recapture potential customers who did not take a predefined action, which marketers commonly refer to as a “conversion,” during their visit to a website. Retargeted ads can be placed far and wide on the internet.
PROGRAMMATIC DISPLAY: CONVERSION FENCING
Using technology that allows marketers to create a virtual radius around a real world area and then send messages to people’s mobile devices when they enter it. So long as you have permission, geo-fencing is an effective way to market to people who are in the right context to convert.
HOW DOES THIS WORK?
TARGETING IS THE KEY TO EFFECTIVE REACH
… a term used to describe an ad that PRECISELY TARGETS CUSTOMERS AT A SPECIFIC LOCATION. This could be zip code, street or down to an address.
Roughly 90% of people keep their location services turned on.
PLACING YOUR AD IN FRONT OF YOUR TARGET CUSTOMER
MEASURING PERFORMANCE FOR ADAPTABILITY
A virtual boundary around your location(s) allowing you to track the last mile – onsite conversion of those that have seen your ad and walked through your door for services.
Unlike other advertising, with this programmatic display advertising tactic you can track your customer from impression to store visit.
We work WITH YOU.
The key to success to customized programmatic display plans that deliver for YOUR business.